The Edge of Influencer Marketing Compared to Other Strategies
Visionary marketers have quickly realized the benefits and importance of leveraging influencers to their marketing campaigns. It literally opened up new platforms for brands and businesses to interact with their consumers. We can’t deny the fact that the world we live in is now leaning towards social media and customers who look at their fellow consumers are growing exponentially to make their decisions.
Instead of looking at the company itself, they are relying on each other and at their favorite personality which are none other than the influencers. These influencers consolidate huge followings on various social media platforms from YouTube, Snapchat, Instagram, Twitter, Facebook and a whole lot more.
If you are running a business and not checking what influencer marketing is about, then you’re making a big mistake. If you’re still skeptical, then the following may just clear your mind why you must use influencers.
Number 1. Generate sales – it’s no brainer that influencers do generate sales and that’s the same reason why there are lots of brands that are jumping to the bandwagon. Right from the time when these influencers started talking about something, they almost immediately create sales. Depending on the influencer’s follower base and length of campaign, the sales will surely jump high in few weeks time.
Number 2. Create good content – when it comes to content creation, influencers are kings and they pump out engaging and high quality piece of content every single time. For brands and businesses, this is wonderful news as they can provide user generated content talking about the brand.
Number 3. Building brand awareness – basically, influencer marketing is the gap between market awareness and brand. Influencers have been proven to generate leads and sales while brand awareness that they are building is simply unmatched than traditional PR strategies. With the ecommerce space of today coupled with competitive and tight market, building boosting company’s exposure and building brand awareness is much more important.
Number 4. They’re a trusted voice – do you know that customers have more faith on the opinion and suggestions by their peers than the actual brand. For this reason, partnering with influencers can easily spread your brand’s message and result to massive success.
Number 5. They have influence and authority – after people have read a blog talking about a service or product, 84 percent of them are able to come to a decision on which product or service to get. This is the true power of influencers, sharing their opinions and ideas on their social media accounts be it a YouTube channel, a blog or whatever.
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