Looking On The Bright Side of Reading
July 1, 2018
Promotion Ideas That Can Help Launch Your E-Book
The strength of your marketing plan and the perceived value of your book are said to be the factors that will make your digital self-publishing a success. It is not enough to have a brilliant piece of work and an online retailer and other platforms to make the promotion for you. Be aware of the fact that every day, these e-book platforms would carry over a million books and new titles would be added each day. And given this scenario, if you leave your book on there without efforts to make it known, it will get lost in the crowd. Thus what you need is to put some effort on your work and spend some money for its advertisement. With the power of the internet, this mode will make it easier and cheaper if you are an author on a budget.
The first way on how to promote your e-book is by using it as a come-on piece of work, or like an ascension model, where some writers would give their books for free at a limited time, or priced them at very low price, thereby laying the groundwork for their rating and popularity as authors. You can also share links to family and friends as to where you are selling your book.
Getting good reviews and recommendations from your readers is a great manner on how you can increase your sales in the future, especially if your readers are into social networking.
The next method in promoting your work is through free offers to create curiosity but at the same time be watchful how you present your offer to maintain the value of your book.
Another manner of promoting your e-book is to create coupons that you can arrange to be inserted in magazines and other printed materials, where readers may collect and use in exchange of getting part of your book. With this kind of promotion, your potential customers will have easy access to your work with less cost on your side in the developing of the coupons.
Social media is a very much part of people’s lives today, and so it is a great idea to connect with bloggers to help you in your e-publishing campaign. Note that those who subscribe to blogs are said to be the same readers who love e-book. Be informed that the blog community is very wide, with thousands of them popular in each country, and they have various topics that you can choose where to insert and plug in your book.
Always remember that you made your book not for yourself but for the readers who you aimed to purchase your book and enjoy on what you wrote, and further, include in your marketing plan the market readers you are targeting for your book.