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September 10, 2019

Why You Should Comply to See CCPA and GDPR Consent Requirements

Statistics reveal that more states in the US are introducing comprehensive privacy legislation. The trend reveals that data privacy is and will still be a large issue whose importance will continue to grow. Just like the GDPR and CCPA, all state privacy bills have a transparency/notice requirement. Most large organizations have a cumbersome time trying to keep track of the tracking technologies they use such as cookies. This is perhaps why crawlers are used by consent solutions for scanning sites, discovering their list of first and third party technologies and updating their notices. Through this, visitors can be provided with transparency and compliance can be maintained. Adopting compliance principles should create additional benefits besides getting a competitive edge, efficiency and security.

The first benefit is enhancing the cyber security of a business. No business in the world can afford to risk its cyber security, especially considering the potential business downtime due to loss or theft of valuable data and costs associated with data breaches. Through the GDPR, businesses can adequately establish security conscious workflows especially considering that taking data privacy seriously makes plenty of sense. The law requires businesses to identify their security strategies and implement necessary technical and administrative measures for protecting their clients’ personal data. It is virtually impossible to maintain the security and integrity of various kinds of data that move across the network, leaving the entire IT environments out of scope. As a matter of fact, businesses are encouraged by legislation to evaluate and improve their overall strategies of cyber security. By re-evaluating cyber security strategies, businesses can better control their IT infrastructure while streamlining security monitoring and building healthy data protection workflows. Such activities effectively reduce an organization’s attack surface, enable them adequately understand what goes on across their network and reduces the chances that they will pay “cyber tax” due to increased number of system outbreaks and attacks.

Organizations can significantly improve how they manage data. To stay compliant, organizations should know exactly the kind of information they hold on people. The first thing organizations can do for their GDPR compliance is conducting audits for all the data they have, as it will enable them reduce the data we collect and hold, effectively organize storages and make their data management processes smooth. The immediate benefits of this are detecting and reducing redundant, trivial and obsolete files retained by the organization, even though they lack any meaningful business value. Cleaning up such data can help an organization greatly reduce data storage and processing costs while perhaps erasing sensitive ROT data like personal information belonging to former customers, which often poses great, unjustifiable risks to organizations.

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